Privacy Policy

This Privacy Policy explains how Selletiq (“we”, “us”, “our”) collects, uses, discloses, and protects your personal data. Selletiq is owned and operated by URUS ENTERPRISES LTD.

Personal data we collect
Depending on how you interact with our website, we may collect the following types of personal data:

  • Identity information, such as name
  • Contact information such as email address, phone number, and delivery address
  • Order and transaction information
  • Payment-related information (processed securely by third-party payment providers)
  • Technical data such as IP address, browser type, and device information
  • Usage data related to interactions with the website

How we use your data
We use personal data for the following purposes:

  • To process and fulfil orders
  • To provide customer support and respond to enquiries
  • To manage payments, refunds, and returns
  • To operate, maintain, and improve the website
  • To meet legal and regulatory obligations
  • To prevent fraud and misuse of the website

Legal bases for processing
Under UK data protection law, we process personal data based on the following legal grounds:

  • Performance of a contract when processing orders and deliveries
  • Legal obligation where processing is required by law
  • Legitimate interests to operate and improve our business and website
  • Consent where you have provided it, such as for optional communications

Payments
Payments made through our website are processed securely by Shopify-supported payment providers. We do not store full payment card details. Payment information is handled directly by the payment processor in accordance with their own privacy and security policies.

Shopify
Our store is hosted on Shopify Inc. Shopify provides the online e-commerce platform that allows us to sell products. Your data may be stored through Shopify’s data storage, databases, and applications. Shopify processes personal data in accordance with the Shopify Privacy Policy and Shopify Terms of Service.

Cookies and tracking technologies
We use cookies and similar technologies to operate the website and improve functionality. Shopify may also place cookies necessary for store operation, analytics, and checkout functionality. For more information, review the Shopify Cookie Policy.

International data transfers
Some service providers, including Shopify, may process data outside the United Kingdom. Where this occurs, appropriate safeguards are used to protect your data in accordance with applicable data protection laws.

Data retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, accounting, and reporting requirements.

Data sharing
We may share personal data with trusted third parties only where necessary, including:

  • Shopify and essential service providers
  • Payment processors
  • Delivery and logistics partners
  • Legal or regulatory authorities where required by law

Your rights
Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request the deletion of your data where applicable
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent where processing is based on consent

To exercise your rights, contact us using the details provided above.

Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be published on this page.